Who we are

About us

We’re a team of passionate consultants with extensive experience in all areas of logistics and supply chain. We’ve worked with some of the largest supply chain organisations across the Asia Pacific region and various retailers across the globe and have a solid understanding of industry best practices.

Why work with us?

Expertise and capability

We’ve worked in large supply chain companies and retailers across Asia Pacific in both operational and strategic roles. Starting our careers as pickers and then progressing through the ranks to management roles including Supply Chain Manager, Process Improvement Manager, Product Owner and Programme Manager for large scale system implementations has given us the deep insight needed to significantly transform operations. We leverage our years of experience and our intimate knowledge of all areas of the supply chain to help you achieve both short term wins and long term success that is sustainable.

A proven track record

We have a successful track record of large scale WMS and TMS implementations, achieved on time, within scope and budget (sometimes even before time and with budget to spare to focus on optimisation!). In addition, through meticulous planning and execution, we have been able to achieve 100% uptime of the system with minimal disruption to end customers. As practitioners in Lean and Six Sigma, we are also able to design processes that are fit for purpose and deliver unprecedented efficiencies. We’ve recently achieved over $2 million in savings in optimising operations for our clients.

Partnership and trust

Integrity and trust are at the heart of what we do – we’re all about doing what’s right for our customers and delivering on our promises. We take a practical, hands-on approach and work in partnership with you to achieve those outcomes you need. We never compromise on quality and are always looking at ways to embed continuous improvement to generate the most value for your organisation and customers.

Management Team

Jeff Forward

Chief Executive Officer | Director

Jeff has been in the supply chain industry for over 29 years in a wide variety of roles across operations, transformation, project implementation and IT service management. Working extensively with large FMCG retailers within APAC, Jeff has led large scale and complex process and systems change to existing and greenfield sites.

Jeff has an undeniable ability to achieve operational efficiency and this, coupled with an in-depth understanding of change management and human-centric design has enabled the successful delivery of over 40 implementation and upgrade projects including; Warehouse and Transport Management, Labour Management, Data Analytics, operational visibility, various automation and material handling solutions. Jeff’s passion for optimisation and continuous improvement has identified and delivered multi-million dollar cost savings across a variety of businesses.

Yeshwanth Yeggina

Chief Operating Officer

Yesh, a Chief Operating Officer and WMS Solution Architect, brings over 14 years of experience as a certified Supply Chain Professional (APICS) and holds an MBA in Operations. Specializing in Blue Yonder (JDA) WMS, WLM, and TMS implementations, Yesh utilizes a data-driven approach to design and configure supply chain systems for global retailers. With a strong focus on process excellence and utilizing Lean and Six Sigma methodologies, Yesh has successfully implemented solutions resulting in significant operational savings and company growth. Yesh’s client-focused approach and innovative mindset ensure tailored solutions that meet organizational goals and drive success.

Sam Ni

Senior Solution Architect

Sam is a highly experienced BY WMS Consultant with an impressive 19 years of tenure in the field. Renowned for their exceptional capabilities in designing and developing technical solutions, Sam has consistently delivered innovative and efficient solutions tailored to meet clients’ unique requirements. With a profound understanding of BY WMS and a wealth of technical knowledge, Sam excels in swiftly resolving production issues and ensuring seamless operations within the system. Their expertise and proficiency in BY WMS make them a valuable asset in any project or implementation endeavor.

Raj Sathyanarayanan

Senior Solution Architect

Raj is a seasoned BY WMS Consultant with a decade of rich experience in the field. Renowned for their expertise in designing and developing technical solutions, Raj has a proven track record of delivering innovative and efficient solutions tailored to clients’ needs. With a remarkable ability to swiftly resolve production issues within tight deadlines, Raj ensures uninterrupted operations and maintains high levels of productivity.

Harikrishnan Ramesh

Quality Assurance Lead

Hari is a proficient Testing Lead with 8 years of dedicated experience in the field. Possessing a robust functional understanding of BY WMS, Hari effectively trains users on the intricacies of the system, ensuring smooth onboarding and optimal utilization of resources. Committed to delivering high-quality outputs, Hari works diligently to maintain rigorous testing standards and uphold product integrity. With a focus on achieving excellence in every aspect of testing, Hari plays a pivotal role in ensuring the reliability and efficiency of BY WMS implementations.

Tharun Bobbili

Support Lead

Tharun serves as a dedicated Support Lead, overseeing client support services post-BY WMS implementation. With a commitment to customer satisfaction, Tharun diligently addresses client queries and resolves issues promptly and efficiently. Known for his strong work ethic, Tharun consistently ensures timely resolution of customer concerns, fostering positive client relationships and upholding the reputation of the organization.